The new BANG&STRIKE store has launched! This is a completely new chapter for us and all our customers as we move from being a retailer of brands to being an own brand retailer.

It’s time to say goodbye to the past and change our expectations........

The new store has been a great opportunity for the team here to refocus our story and creative vision as we look to the future. With the launch of BANG&STRIKE own brand underwear we are looking forward to surprising our regular and loyal customers and welcoming new customers. Our product is all made from premium fabrics such as our own lightweight cotton jersey used in our CORE collection or the incredibly soft MICRO MODAL range.

New BANG&STRIKE store launches

We have redesigned the store and brand in every aspect and left nothing untouched by change. Our new logo is our statement of intent with its sans serif font that has an elevated retro cool and the introduction of the ampersand in place of the previous + symbol. All subtle nods to our new direction. We are taking a stand and differentiating ourselves from the brands we once stocked, who needs more of the same?

The new store is a lot simpler to navigate and has a fresh new interface that showcases our collection and brand. Plus we’ve shot two amazing launch campaigns with internationally renowned photographer Christian Oita featuring models Matty Carrington and Kieran Warner. More of that to come soon

On a practical note we were not able to bring over customer data, accounts and passwords. So all customers will need to create a new account when ordering but once you’re set up it’s easy.

We now accept Apple Pay, GooglePay and AmazonPay at checkout as well as offering Klarna buy now pay later to our UK customers.

Visit our new store right here